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+60% Higher Conversion Rate Through Smart Google SEM Targeting

Loyalty-first bidding turned SEM from a cost center into a growth engine for a leading insurer.
Published on
December 13, 2023
Client
An Insurance Provider in Australia
Industry
Insurance / Digital Marketing
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"We used to guess which search audiences were worth paying for. With Unlocq.ai's approach, we're now investing smarter - getting more conversions at a better cost and learning who actually stays."
General Manager, Customer Growth & Digital Channels
| 54%
Uplift in Car Conversions
| 34%
Lower CPA for Pet
| 3x
Uplift in SEM targeting precision
| Weekly
Automated audience refresh with Google Ads
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