Team

Our leadership team

Meet the leaders guiding our clients and our culture.

Steve Cuda

Founder & CEO

Steve is one of Australia’s most accomplished digital marketers, having pioneered algorithmic commerce for one of the country’s largest retailers. He is passionate about developing personalisation solutions at scale with AI, to create relevant 1:1 experiences with each individual customer, building true customer engagement programs that deliver real value for both retailers and shoppers.

Andy Lai

Co-Founder

Andy is a seasoned leader in data, AI, and actuarial consulting, having delivered enterprise-scale solutions across retail and financial services. At Woolworths Group, his work helped drive over $1B in incremental sales through cloud and AI transformation. He is Google Cloud certified in Data Engineering and Machine Learning, with a passion for turning data into measurable business impact.

Shen Liu

Chief Data Scientist

Shen holds a Ph.D. in Mathematics and brings nearly 20 years of experience across cloud, AI, and actuarial science. He has delivered impactful data solutions for Fortune 500s, top retailers, and government agencies. Shen is a certified actuary, Google Cloud Data Engineer, and lead author of a big data analytics textbook. He’s passionate about applying machine learning to solve real-world business challenges.

Defining the Unlocq team

Clear principles. Real people. Shared purpose.

Solve what matters

We focus on meaningful problems — the kind that drive impact for customers, communities, and the industries we serve.

Own It, Together

We take responsibility for our work and support each other to deliver — with care, integrity, and follow-through.

Keep Growing

We stay curious. Whether it’s a new idea, skill, or perspective, we believe learning is core to doing great work.

Communicate with Clarity

We value clear, honest, and respectful communication — because trust starts with understanding.

Create Space for Everyone

We’re committed to building a team where people feel seen, supported, and empowered — across backgrounds, experiences, and ideas.

Our certifications and awards

We’re proud to be certified across key areas of cloud and AI, showcasing the depth of our technical capability and commitment to excellence.

These recognitions reflect the high standards we hold ourselves to — and the trust our clients place in us to deliver.

Different backgrounds. Shared purpose. Stronger outcomes.

Diversity, Equity and Inclusion

At Unlocq.ai, we believe that diverse perspectives lead to better thinking, better solutions, and a better workplace. We’re committed to creating an environment where everyone feels respected, supported, and empowered to thrive.

What we stand for:

Diversity: We embrace a wide range of backgrounds, experiences, and viewpoints, understanding that this diversity enhances our problem-solving capabilities.

Equity: We strive to provide fair opportunities and resources, ensuring that all team members have what they need to succeed.

Inclusion: We cultivate a culture where everyone feels a sense of belonging and can participate fully in our mission.

We know building an inclusive team is an ongoing journey — and we’re here for the long haul.